In this new series Trade Talk, we catch up with prominent people from the music industry for a casual round of questions about their job. Today we’re in conversation with Tanseer Jabbar, donning various hats as a DJ playing at all the major venues across the country, as a promoter, putting together massive themed parties under the ‘Sound Faction’ banner, and as a producer releasing music through labels such as System Recordings, Neuroscience, Avangardia, today he is the head honcho of The Inventory.
If you’ve been making or playing music in India, chances are you’ve bought some gear from The Inventory or lust for something from their massive catalog of brands they have to offer. They have been instrumental in changing the market for pro-audio consumers by making brands such as Ableton, Moog, Dynaudio, Lindel Audio and many more accessible and affordable in India.
Constantly providing insight into new gear via their YouTube channel, helping customers take better informed decisions. Their small yet efficient team are DJs/Producers/Audiophiles that truly understand the pulse of the music community in India.
Sometimes when I stop and look at all thats happening, it can be overwhelming, but because I don’t consider it as ‘work’, the motivation to do it is automatic, and for that I’m very grateful that I get to do this!
Place of Work
How long have you had the job ?
What did you have to do to get the job ?
Become a music technology geek
Your typical week ?
Every day of the week (most weekends too) its constantly juggling multiple things at a time from co-ordinating imports with the principle companies, to working with customers and dealers on orders and requirements, to marketing, to shooting videos, to learning the products and extensively testing them and also lots of research to stay up to date with everything that is happening in the world of music technology. Sometimes when I stop and look at all thats happening, it can be overwhelming, but because I don’t consider it as ‘work’, the motivation to do it is automatic, and for that I’m very grateful that I get to do this!
Your Team ?
The most awesome bunch – Sooraj, Krishnamurthy, Benedict, Sundaram, Saleem and Merlia.
The Struggles ?
Educating the market on new technology or breaking myths on existing ones. And ofcourse the proverbial, ‘if my friend say’s so, it must be true’.
The Fun ?
Lots of knobs and faders, enough said.
The Vision ?
To bring the widest range of cutting edge music technology brands to India and help inspire a new generation of music producers.
Sources of motivation ?
Inspiring music making and performance.
How did you get the job ?
Guess all those years of geeking out on 200+ page manuals eventually paid off!
How can we get your job ?
Be prepared to do all the dirty work that goes beyond the fun stuff of playing with new gear.
You typical day off ?
Binge watching netflix/movies/tv shows and thinking of creative ways to entertain my dog!
A track you currently like ?
Loving the new Sasha remix of Rituals by Maribou State